SOME EXAMPLES OF BUSINESSES USING SMM

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Dove -The campaign was hosted on YouTube, which was employing women and non-binary people, this campaign was a collaboration with Getty Images and Girl gaze Photographers. The projects reached over 1,6 billion people with over 660 media pieces in 39 markets worldwide. More than 2000 women pledged to create a more inclusive vision of beauty.


https://m.youtube.com/watch?v=dZ5exQXu5GY&feature=youtu.be




Gillette- It also launched a social media campaign aiming at a modern interpretation of manhood. The campaign posted positive male role models with shorts stories about their journey in the world. The short film that launched the campaign has over 30 million views. 



https://youtu.be/koPmuEyP3a0



Apple- The world's most popular smartphone manufacturer, Apple, takes great pride in the quality of images that can be captured on its devices. The first round of campaign had more than 6.5 billion impressions.


Spotify- It launched a campaign where it users could see the most important musical highlights on their website.The special wepage Spotify Wrapped showed you your most listned artists, genres, songs, and other fun data discoveries.


Netflix- It addresed the mental health issues many were suffering through, giving them celebrities to whom they could relate , it was launched at the height of COVID-19 pandemic.







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